Building a Scalable LiveOps and Experimentation Platform
- Industry
- Gaming & Interactive
- Services
- Product Strategy, LiveOps Automation, Experimentation, Technical Program Management, Platform Engineering
- Client
- A mobile gaming technology company
01
Challenge
Live-service teams must coordinate campaigns, configure offers, segment audiences and run experiments. Without central tooling, this work fragments across engineering and operations and slows iteration. The client needed a flexible internal platform for experimentation and operational control at scale.
02
Approach
Escalon led product definition and coordinated cross-functional delivery of a LiveOps and experimentation platform covering:
- Audience segmentation by behavioural and product attributes.
- A/B experimentation.
- Configurable promotional offers.
- Campaign scheduling.
- Workflow automation of repeated configuration tasks.
- Operational visibility for campaigns and results.
03
Outcome
A centralized platform for configuring campaigns, managing offers, targeting segments and running structured experiments.
Core takeawayWell-designed automation makes complex operational workflows easier to configure, execute and evaluate.
Let's Build What's Next.
Have a complex challenge or an ambitious idea? Let's explore what's possible.
Start a Conversation